Tuesday, September 17, 2013

Will WebMD Destroy its Brand by Promoting Obamacare?

WebMD is an online health information company that I refer to on a regular basis and have always placed a lot confidence in its no nonsense reporting on medical ailments and treatments. That confidence, however, has been shattered beyond repair with this morning's one-sided promotion of the extremely controversial and unpopular Obamacare.

  This is what WebMD's promoted on Twitter:
The irony, of course, is that—up until this blatant politicizing—I did trust the WebMD brand. The propaganda video appears to be conceived by OFA or a White House staffer.

 One has to wonder what the payoff is for a move that will undoubtedly infuriate a large portion of WebMD's customer base.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)